Monthly Archives

November 2014

Philadelphia

Thanksgiving Parade – Behind The Scenes, Lance Bass Outfit Changes, Jordan Fisher, Kendall Schmidt and more

Another successful 6ABC Dunkin’ Donuts Thanksgiving Day Parade is in the books for November 27, 2014. It was a lot of fun to cover the parade, differently than I had in years gone by. Thanks to Sevag Creative and 6ABC for taking care of my late request press credentials. 

Lance Bass makes his way down Market Street.
 The vendors  putting their merchandise together.

 Keeping Warm
 The parade comes together at 20th and JFK
 Miss America – Kira Kazantsev and Ginger Zee, Good Morning America kick up their heels.

 Frozen
 The All American Cheerleaders
 The Boy Scouts collect cans for needy families.

 I love these turkey hats, and I love when spectators love to wear them.

 I’ve always hung around the Parkway area near my home to watch the parade. I had no idea it got so crowded on the lower streets closer to the start of the parade. I think it’s better here, more room, better sight-lines, although less bathrooms.
And they’re yelling SPIN, SPIN

The postman picks up letters to Santa at the 6ABC Dunkin’ Donuts Thanksgiving Day Parade (I had no idea, I would have brought mine.)

 Eden XO
 Dedicated parade watchers sitting on the cold street.

 I bet someone in their family crochets

 Windsor Hotel
 Four Seasons (Soon to be maybe St. Regis, but I’m not betting on these things anymore!)

 Adorable Logan Square Cafe, great lunch place which you can rent out for parties too.

 Soft Pretzels, and E Cigarettes. Yes I would think they would be sold together.

 Lance Bass’ 2nd outfit
 Scooby Doo is not full of hot air.

 Philly Jesus’ brother, tells me he’s Philly Santa!

6ABC’s Alicia Vitarelli behind the scenes.
 The camera operation behind the scenes.
 Candice Glover, American Idol Fame

 Jordan Fisher
 Kendall Schmidt
Miss America – Kira Kazantsev, Miss Jersey – Cierra Kaler-Jones and  Miss Delaware – Brittany Lewis
Happy Thanksgiving and Merry Christmas!!
Philadelphia

Today: CHRISTMAS VILLAGE GRAND OPENING CEREMONY

MEDIA ALERT

TODAY: CHRISTMAS VILLAGE GRAND
OPENING CEREMONY TO FEATURE CHRISTKIND FROM GERMANY ARRIVING ON
HORSE-DRAWN CARRIAGE, MARCHING BAND, SING-A-LONGS AND LIGHTING OF THE
FOUNTAIN

WHAT:
Grand Opening Ceremony for Christmas Village in Philadelphia: Presented by NRG

WHERE:
Philadelphia’s LOVE Park (15th and JFK Boulevard)

WHEN:
Today, Saturday, November 29, 2014, 4pm to 6:00pm

SCHEDULE AND TIMELINE:
4:00 –4:25  

Father Judge Marching Band performance on stage

4:25                

Father
Judge Marching Band starts walking through the market to pick up
Christkind & guests – Christkind will arrive on horse-drawn carriage
by 76 Carriage Co

4:30 – 4:35

Christkind & guests with Father Judge Marching Band walk in                      

4:35 – 4:40   

Introduction of the speakers

4:40 – 4:45    

Speaker – Thomas Bauer, President of Christmas Village

4:50 – 4:55    

Speaker – Presenting Sponsor – NRG Home

4:55 – 5:05   

Christkind
lights fountain, gives traditional prologue & officially opens the
market, Clearview High School Choir will support prologue with German
“Stille Nacht”

5:05 – 5:30    
Clearview High School Choir sings onstage

5:05 –  5:15        

Official Photo Shoot with the Christkind and guests in front of LOVE Sign!

5:15 – 6:00

Christkind is doing the market walk with basket full of candy

WHAT:
Sing-a-long
to holiday selections by the Father Judge Pep Band, Clearview Regional
High School Choir and other entertainers. The original Christkind from
Nuremberg will arrive in a horse-drawn carriage from 76 Carriages. She
will then officially open the market by reciting her traditional
prologue and rings in the official lighting ceremony of the Christmas
Village Fountain (not the tree), presented by NRG Home. She will then do
her traditional walk of the market.

WHO:
Thousand of
neighbors, visitors and tourists will flock to the opening weekend of
Christmas Village. This season, over 550,000 are expected to visit
between Thanksgiving Day and December 28, 2104.

VISUALS:

* Christkind will light Christmas Village Fountain and walk the village
* Santa will take photos with children
* Live music
* Twinkling lights and decorations throughout LOVE Park
* International and local shopping in 65+ decorated booths
* Food and mulled wine served
* Wish Wall for Make-a-Wish Foundation

MEDIA CHECK-IN POINT:
We would appreciate it if you could confirm coverage by emailing kory@aversapr.com or calling 215-840-9216.  Aversa PR will have a check-in point for the Grand Opening at the information
booth located to the right of the stage (as you face City Hall).

Thank you for considering for TODAY.

# # #

ABOUT CHRISTMAS VILLAGE

The
Christmas Village will again transform Philadelphia’s LOVE Park (15th
and JFK Boulevard) into a traditional, open-air German Christmas Market,
open daily between Thanksgiving and Sunday, December 28, 2014. Shop for
high-quality, international and local gifts and decorations. Enjoy
holiday sights and sounds with thousand of twinkling lights, the LOVE
ParkChristmas Tree, live music, children’s activities and photos with
Santa Claus. Warm up with a glass of warm mulled wine or hot cocoa while
enjoying European and American food and drink. Admission is free, with
food, drink and shopping pay as you go. Now in its seventh year, the
village has grown into one of the region’s most unique and charming
holiday attractions. It expects to attract more than 550,000 people in
2014. Sixty-five international and local merchants and artists are busy
preparing high-quality gifts that will be sold in decorated tents and
wooden houses that will pop-up throughout Center City’s famous LOVE
Park. With toys, apparel, jewelry, decorations, homegoods, artwork and
more, there will be something for everyone on Santa’s list.

ABOUT SPONSOR

NRG
Home empowers residential energy customers with a new way to think
about, buy and use energy. Innovative, exclusive energy products give
customers unprecedented choice and control through customized
electricity plans with unique rewards and access to emerging energy
technology solutions. NRG Home is part of NRG Energy, Inc., a Fortune
250 company that serves almost three million retail customers across the
country. NRG Energy creates value through reliable and efficient
conventional power generation, while driving innovation in solar and
renewable power, electric vehicle ecosystems, carbon capture technology
and customer-centric energy solutions.

Philadelphia

CHRISTMAS VILLAGE RINGS IN HOLIDAY WEEKEND WITH PREVIEW ON THANKSGIVING

CHRISTMAS VILLAGE RINGS IN HOLIDAY WEEKEND WITH PREVIEW ON THANKSGIVING, CONCERT ON FRI NOV 28 AND GRAND OPENING CEREMONY ON SAT NOV 29

WHAT:
Opening Weekend for Christmas Village in Philadelphia: Presented by NRG

WHERE:
Philadelphia’s LOVE Park (15th and JFK Boulevard)

HOURS: 
Thursday, November 27 preview 9:00am to 5:00pm
Friday, November 28 preview 11:00am to 7:00pm
Saturday, November 29 official opening 11:00am to 8:00pm 

EVENTS THIS WEEKEND: 

Black Friday Holiday Jams Concert (Fri Nov 28, Noon to 1:00pm) – Christmas Village kicks off a new Friday lunch series with Good Girl, Jacqueline Constance and Jay Marie. Future dates: 
* Dec 5 – Walt Anderson, Felicia Punzo and others
* Dec 12 – BridgeSet Sound
* Dec 19 – Gin Canaries

Grand Opening Ceremony (Sat Nov 29, 4:00pm to 5:00pm) – Sing-a-long to holiday selections by the Father Judge Pep Band, Clearview Regional High School Choir and other entertainers. The original Christkind from Nuremberg will arrive in a horse-drawn carriage from 76 Carriages. She will then officially open the market by reciting her traditional prologue and rings in the official lighting ceremony of the Christmas Village Fountain (not the tree), presented by NRG Home. She will then do her traditional walk of the market. 

WHO:
Thousand of neighbors, visitors and tourists will flock to the opening weekend of Christmas Village. This season, over 550,000 are expected to visit between Thanksgiving Day and December 28, 2104.

VISUALS: 

* Christkind will light Christmas Village Fountain and walk the village (Saturday)
* Santa will take photos with children (All weekend)
* Live music
* Twinkling lights and decorations throughout LOVE Park
* LOVE Park Tree and LOVE Statue
* International and local shopping in 65+ decorated booths
* Food and mulled wine served
* Wish Wall for Make-a-Wish Foundation

MEDIA CHECK-IN POINT: 
We would appreciate it if you could confirm coverage by emailing kory@aversapr.com or calling 215-840-9216.  Aversa PR will have a check-in point for the Grand Opening at the information
booth located to the right of the stage (as you face City Hall). 

Thank you for considering for your weekend holiday coverage!

# # # 

ABOUT CHRISTMAS VILLAGE 

The Christmas Village will again transform Philadelphia’s LOVE Park (15th and JFK Boulevard) into a traditional, open-air German Christmas Market, open daily between Thanksgiving and Sunday, December 28, 2014. Shop for high-quality, international and local gifts and decorations. Enjoy holiday sights and sounds with thousand of twinkling lights, the LOVE ParkChristmas Tree, live music, children’s activities and photos with Santa Claus. Warm up with a glass of warm mulled wine or hot cocoa while enjoying European and American food and drink. Admission is free, with food, drink and shopping pay as you go. Now in its seventh year, the village has grown into one of the region’s most unique and charming holiday attractions. It expects to attract more than 550,000 people in 2014. Sixty-five international and local merchants and artists are busy preparing high-quality gifts that will be sold in decorated tents and wooden houses that will pop-up throughout Center City’s famous LOVE Park. With toys, apparel, jewelry, decorations, homegoods, artwork and more, there will be something for everyone on Santa’s list.

ABOUT SPONSOR

NRG Home empowers residential energy customers with a new way to think about, buy and use energy. Innovative, exclusive energy products give customers unprecedented choice and control through customized electricity plans with unique rewards and access to emerging energy technology solutions. NRG Home is part of NRG Energy, Inc., a Fortune 250 company that serves almost three million retail customers across the country. NRG Energy creates value through reliable and efficient conventional power generation, while driving innovation in solar and renewable power, electric vehicle ecosystems, carbon capture technology and customer-centric energy solutions.

CONTACTS:

Kory Aversa                                                                              
CEO/President  
Aversa PR & Events                                                                            
215-840-9216     
kory@aversapr.com
@koryaversa @aversapr   

Timo Kargus
Project Manager
German American Marketing, Inc.
215-391-3017
kargus@philachristmas.com
@philachristmas

(Press Release)