Monday, January 16, 2012

ARROW SWIM CLUB is NO MORE but

I hear that Brian Nagele ( & friends) are wading into the pool of a takeover of the management of what will shortly be known as formerly the Arrow Swim Club, 1031 Germantown Avenue. The founder and president of Cities 2 Night and operating Philly2Night.com here in Philly, will be managing and re-branding the complex. Their target audience will now be more in align with the neighborhood, and the management will institute a new fee structuring for memberships, making it more affordable.Last year the Northern Liberties swim club kicked off with a big splash, and although it was a success, there were still groans from people who couldn't afford the steep price ($1,000) for a 6 month membership, especially with the uncertainty of the weather if they could only use the pool on the weekends.A little bit about Brian: What an entrepreneur this guy is; after making a huge splash with the party promoting business Philly2Night, he then decided to go in a new direction. Last summer he took over the Italian restaurant, Appoliniare at Developer Bart Blatstein's Piazza, and opened King's Oak, a grill and bar. I love their wings.

Recently, Brian was part of the team that threw a very successful New Year's Eve Party at the Piazza, where the entire complex was tented and over 4,000 people attended. (I didn't go cause I traditionally stay home with my long time friends who I sometimes neglect throughout the year.)

No doubt with his combined business talents he's going to infuse new life into the Arrow Swim Club complex this summer, including throwing the DJ themed parties which really took off mid-summer and opened the pool up to the masses with admission as low as $10.Everyone had a lot of fun at these parties, some were held in the evening, dancing occurred, spirits included beer, wine and Korbel champagne was served. The Three Nerds had industry nights on Tuesday's. I chatted with a lot of the guests, the one complaint I heard constantly was "I wish I could afford to belong to the swim club." Well no doubt now you will be able to afford it with the revised price structuring. No diving please!!A source associated with the company didn't know the new name of the pool complex, but did mention that the restaurant is going to be called Yellow Fin Grill. (How cute.)
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Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that. - Martin Luther King, Jr
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13 comments:

Chris Somers said...

Great reporting Hugh. If anyone can make it a success, Brian would be the person. He is amazing in business with a ton of energy.

Anonymous said...

"Everyone had a lot of fun at these parties"

Even the neighbors of the pool, er, I mean, club??

:::Sarah_ said...

As long as it's more affordable i will rejoin but I think everyone that visits needs to be a member or a guest of a member. I didn't like all the random people mucking up the pool on the weekends at the parties last year. The line needs to be drawn somewhere.

Anonymous said...

Cashman was too busy ruling the world of PR to manage a swim club. I'm excited for party pool time.
Chris

Anonymous said...

It's a pool social club. What young adult doesn't want to socialize in their swim suits with cocktails.

albfor's occasional rantings said...

Good post Hugh,

It's a shame that the "Arrow Swim Club" NO MORE but that is the downside of being "EXCLUSIVE". Let's hope Brian and Friends do a better job on this. That location has lots of potential.

~ Al B. For
Photographer

Anonymous said...

Hugh, Your word-play is on par with a sixth grade book report. D+ see me after class.

HughE Dillon said...

how's your blog doing anonymous?

Anonymous said...

I hope you publish the prices before I buy into a shore house.

Anonymous said...

Everyone wants to feel special, or treated like a VIP, but don't dare say it in Philadelphia. This City has a chip on it's shoulder. $1,000 is not VIP. $5,000 Union League membership fees will get you closer to that status. Any questions?

Anonymous said...

The neighbors surrounding the pool are not a psyched as Hugh is. Hugh...have you interviewed any neighbors? You will get a very different take.

HughE Dillon said...

How did it ever get passed the neighbors in the first place?

Anonymous said...

I plan to sign up again this year, and I get a discount #Winning