On 2/6/11 the Dallas Cowboys' new stadium in Arlington, Texas will host the Super Bowl XLV, the most watched event in American sports, as the AFC and NFC go head-to-head for the right to hoist the Lombardi Trophy. The Super Bowl is one of the most widely watch games in television history. The broadcast ranks high in the Nielsen ratings reaching more nearly 90 million viewers. Prices for advertising space can typically cost millions of dollars; The commercials shown during the game are often talked about before and after the game, even more than the game itself. The commercials would often be hysterical, informative and sometimes controversial. Sometimes the commercials would change a person's life like last year's Snickers commercial featuring 88 year old character actress Betty White on the gridiron. No doubt that fun commercial helped raise her profile to a whole new generation and eventually a groundswell of support to get her a hosting gig on Saturday Night Live, which she did before the year was out.In the past couple years Doritos/Pepsi Max have held a “Crash the Superbowl” contest (CTSB), where people would submit clever commercials to be voted on by an internet audience narrowing the choice down to six for a final vote to see whose commercial would play during the Super Bowl and collect the million dollar price. “I think God’s laughing along with this one…great concept and great execution”.